This week I’ve completed two SEO audits for clients. Both audits brought up some surprising insights into how these businesses could improve their SEO. These clients were as different as can be: one a major, national publisher and the other a boutique e-commerce store.
You see a full and thorough SEO report will also look at the status of the competitors to see how you compare, what you are missing out on and areas in which you are doing better. In both SEO audits, I was surprised at how common some things were coming up for both my clients and their competitors.
If you can get these things right now before you have an unwieldy amount of content to deal with then you’ll be saving yourself time and effort in the future. Because, really what is the point of producing kick-ass content that no one will ever read?
I was genuinely surprised at how many businesses were not getting their mobile sites on point. Traffic from mobiles is HUGE. Don’t believe me, go and look at your Google Analytics like right now. Yes, that’s right now as you’re reading this from your phone.
Websites that don’t look right on a phone screen are a big ol’ turn off for customers. This also includes text being too small, icons too close together (fat thumb syndrome is real, guys!) and most importantly, slow loading times.
Which leads me neatly onto…
If there is one thing that is going to slow down the speed of your website it is going to be the size of your images. Get them resized guys! You do not need to be uploading 3000+ pixel images to your site. Take 5 minutes getting them optimised into website-happy size.
And while you are at it, don’t forget to fill out those alt attributes and descriptions.
Okay this one is becoming less common these days but if you have not got an SSL certificate on your website, just what are you doing? You need to let your customers know that you have a secure site EVEN IF you are not storing financial data on there. By the very nature of your website, you are still processing data in one way or another and an SSL certificate lets Google know you are serious about your site safety.
In my research this week, I noticed that the sites which performed the best were the ones with the widest range of keywords. Ones that had clearly invested time building up their keyword directories. You don’t need to spend weeks doing this, just take a few minutes every time you write a blog post to do a little keyword research and keep in in a file.
Getting others to link back to your site can be the difference between being found on a first page search result and a… oh who cares, hardly anyone looks past the first page of results. Go do some PR, offer yourself up as a guest blogger, guest podcaster, invite others to guest with you. This is a community that you are building.
Getting stuck on your SEO? Get your SEO checklist here.