There is never going to be any more time, never a magical moment where you can relax into doing things and it seem easy, that there is not a whole load of other stuff sat there waiting for you. Accept that now.
Some business gurus and coaches seem to be able to do all the things. They offer out advice on how if you worked this platform or that feed, then you’d be able to convert more clients. You just need to put in the work, right? Pinterest converts, YouTube is where everyone hangs out, and don’t forget your Facebook Lives, Instagram Stories and LinkedIn. Exhausted just thinking about it? I know I am.
It is a full time job. I know because lots of lovely people hire me to do this full time for them. It is often why my instagram feed is at best a picture of my run or at worse, some toilet graffiti that I thought was either hilarious or poignant (you pick) at 2am on a Saturday.
Until a smart woman said to me, ‘why are you wasting your time on it if your audience isn’t there?’
You don’t actually need to do all the things. You do need to test some of the things, see if they work for you. Your workload and to do list aren’t ever going to get any smaller, you just need to get smarter at figuring out what matters and what doesn’t.
Does a good old pen and paper work? Great, stick with it. Stop getting distracted by flashy apps that you spend time figuring out only to drop next week.
Bullet journal working? Good, do that every single day.
Use a project management tool? Awesome. Make sure all your clients are signed up and everything is put through there so you don’t double your workload on email.
You would check your metrics for any website goals so why not for your time management goals. How much time are you putting into a task? How much do you get out of it?
And if your workload is becoming unmanageable, hire someone to take the strain. Whether it is a VA to organise and respond to your emails or to give you some processes that mean you spend more time on the things you want to be doing.
Finally, the best thing I ever did to help with my work load was to stop opening emails first. I realised that if I got a task out of the way before my emails begat more emails then the day would start of productive no matter what else was thrown at me. And do you know what? No one minded that their email was answered a half hour later. If it was urgent, they had my Skype or mobile.