How to build a content calendar

Being consistent in your business is essential. You need to consistently show up each day and you need to be consistent in your voice. The best way to do this is to get organised. There are many parts of your online marketing that you can automate which will save you time and ensure you are keeping up that consistency.

Equally, there are some things which you can automate that maybe you don’t want to because having that personal touch is more important. Spending a few minutes each day responding to comments and messages on social media is time well-spent as it builds relationships. Using up a whole hour on Instagram is probably more like procrastination because there is something else you want to delay.

However, it is easy to get overwhelmed by the amount of content that you need to be putting online on a daily basis. This is where planning out your content each week and month can be incredibly helpful for keeping you on track.

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  1. Get a calendar - whether online using the likes of Google Calendar and iCal or offline with a desk planner, breaking down your posts and deadlines day-by-day will keep you on track.

  2. Add in national days and events - lots of website list out national weeks, months and events. Put these into you calendar. Not only will they give you ideas for what to post but will also give you chance to pitch PR features to online and print press.

  3. Work backwards from the launch date - if you have a new product to launch, start from that point. What do you need to do in the week running up to launch, 2 weeks before, one month before? What do you need to be posting in the week of launch?

  4. Don’t sweat the detail - You might not have images, words and hashtags ready until the week of the content. You don’t need every last little details. A few ideas written down into the date will be fine and you can then see what you need to get ready in the week running up.

  5. Check for content diversity - Got lots of instagram images but no blog posts supporting them? Try colour-coding each type of content and make sure you have a broad mix of posts.

  6. Get an app to schedule your posts - Once you have your broad overview of what you want to post, make sure you get as much scheduled in as possible. There are some great apps out there that can help with this. I use Buffer and Tailwind.

  7. Include your newsletter content - knowing what you want to include in your newsletter is great for making that time of the week or month come together much quicker.

This is just a starting point. There is more you can do depending on how much time you want to spend on this. For more tips and advice sign up to my newsletter here