What is the difference between a content writer and a copy writer?

What is the difference between a content writer and a copy writer?

Job titles are something I have always struggled with and as I’ve become freelance, the situation hasn’t improved much.

Way back when I was working at a record label, I was hired as the assistant to the MD. After a few months my job became one of knowing how the whole label ran so that should anyone go on holiday or to a festival and never return, (yep one staff member did that,) then there was me to do their job.

How to use social media to boost your SEO

How to use social media to boost your SEO

You’ve just spent hours crafting the most amazing piece of content that you’ve ever produced. You mapped out what problem you were solving and for whom, you’ve created an instructional video, easy to read copy and broken everything down into bitesized chunks.

You’ve even carefully researched the search terms, key words and given thought to your local audience. You’ve set up your metadata, considered your layouts and tags. I mean, this should be some award-winning winning blog post it’s that good and that’s before we even talk about the images and directorial nuances of the film attached.

How to make the best use of your keywords

How to make the best use of your keywords

Are you running out of content ideas for your keywords? Or have you used your keywords and search terms so much they are starting to feel overused?

Ensuring your content is reaching your audience is key, especially when 95% of people searching Google only look as far as the first page of results. Moreover, that people are likely to search in their local area first for products and services means you really need to be ranking in those local search terms.

How to get on top of your to-do list

How to get on top of your to-do list

Remember when Inbox Zero was a thing? How we used to spend all of our time cleaning out our inboxes so we could see the shiny brilliant whiteness of its emptiness? What fools we were.

Inbox Infinity seems like the right title for what happens to most of us. And just like replying to every single email that comes in is counter-intuitive to clearing any emails, adding to our to-do lists is counter intuitive to actually being your most productive in the day.