Getting the tone of voice right for your brand is something with which most businesses struggle. If you’re a small business, you don’t have the funds to employ a person to come in and develop this for you. And you don’t have the time to do the years of training needed to be a copywriter.
Sometimes job titles can feel a bit like semantics. Especially in the world of online businesses. Often roles and experience can overlap and what one person calls their job can be different from another.
In fact, if your expectations on what a person does are based on their job title alone, these assumptions can differ depending on your experience and work history. It’s no wonder that people get confused between the many different online marketing job roles. Read on to find out the key differences between a content writer and content manager.
Google Analytics is a beast of a metrics tracker. It does some pretty amazing things. When used well, it can tell you pretty much everything you need to know about your website, audience, and where you should be focusing your efforts.
The only problem is that its a bit of information overload. Especially when you’re still getting your head around the whole thing.
Writing copy for your brand can seem confusing at times. How you adjust your language to reflect your tone of voice matters because your customers like to feel part of a tribe. Read more to find out how you can do this and why it matters, with real life examples.
Job titles are something I have always struggled with and as I’ve become freelance, the situation hasn’t improved much.
Way back when I was working at a record label, I was hired as the assistant to the MD. After a few months my job became one of knowing how the whole label ran so that should anyone go on holiday or to a festival and never return, (yep one staff member did that,) then there was me to do their job.
Creating content can be a bit of a bore, especially when you don’t have time to do it. But being short of time is no excuse to let your content strategy fall of a cliff. Here are 5 ways you can get on top of your content when you’re short on time.
You’ve just spent hours crafting the most amazing piece of content that you’ve ever produced. You mapped out what problem you were solving and for whom, you’ve created an instructional video, easy to read copy and broken everything down into bitesized chunks.
You’ve even carefully researched the search terms, key words and given thought to your local audience. You’ve set up your metadata, considered your layouts and tags. I mean, this should be some award-winning winning blog post it’s that good and that’s before we even talk about the images and directorial nuances of the film attached.
This week I’ve completed two SEO audits for clients. Both audits brought up some surprising insights into how these businesses could improve their SEO. These clients were as different as can be: one a major, national publisher and the other a boutique e-commerce store.
On the face of it you’re doing all the right things with your website to be found by your ideal customers. You’ve researched your keywords, check your search terms and analysed your headlines. You’ve spent HOURS carefully crafting metadata for all of your products and posts. Yet all of your hard work and effort isn’t resulting in sales.
Are you running out of content ideas for your keywords? Or have you used your keywords and search terms so much they are starting to feel overused?
Ensuring your content is reaching your audience is key, especially when 95% of people searching Google only look as far as the first page of results. Moreover, that people are likely to search in their local area first for products and services means you really need to be ranking in those local search terms.
Are you tired and feeling overwhelmed by all the stuff you need to do to run your business? Do you feel like your social media is patchy at best because there are simply not enough hours in the day? Admin gets pushed to the bottom of the list and your inbox is out of control?
Remember when Inbox Zero was a thing? How we used to spend all of our time cleaning out our inboxes so we could see the shiny brilliant whiteness of its emptiness? What fools we were.
Inbox Infinity seems like the right title for what happens to most of us. And just like replying to every single email that comes in is counter-intuitive to clearing any emails, adding to our to-do lists is counter intuitive to actually being your most productive in the day.
There is never going to be any more time, never a magical moment where you can relax into doing things and it seem easy, that there is not a whole load of other stuff sat there waiting for you. Accept that now.
I’ve just had a phone call with a client. It is a familiar discussion: she can do all the things for her own clients but seemingly not for her own business where it matters the most.
We can all find this to be true. That it is easier to get it right for others when we are being paid to get it right but cut the corners for ourselves because it can seem overwhelming. We know what we need to do but just not where to start or what to prioritise first.
What makes a business vegan is so much more than the food eaten (or stored) on the premises or by the staff. Being a vegan business is going to be big business from 2019 and onwards as more people start their vegan journey this year.
Being consistent in your business is essential. You need to consistently show up each day and you need to be consistent in your voice. The best way to do this is to get organised. There are many parts of your online marketing that you can automate which will save you time and ensure you are keeping up that consistency.
We all know that we should be growing our email marketing lists and yet… GDPR, putting yourself out there, lead magnets, complex sales funnels… it is just so time consuming.
When your list is new, every single unsubscribe smarts. Even when your list isn’t new this can be too easy to take personally. It can cause a block to doing the work to grow your list.
There are many ways you can convince a potential customer to let you send them emails on a regular basis. Really, getting them onto your list is only half of the job, getting them to open and actually read them is another challenge in itself.
As 2018 is rapidly skidding down the slalom to the finish line, we should be taking a quick look over our shoulders so that we can start (and finish) 2019 in a much better position. Even if this year has been a righteous success, by working out what we’ve done to make that happen we can keep the momentum up and and skid into a stylish finish in 12 months’ time
It is really easy to get caught in the cycle of planning your business and never actually taking the big leap of launching it. There are many reason why people with brilliant business ideas never put them into fruition but a lack of funds can be a huge barrier to taking that dream and making it real.
Facebook Live is one of the best the selling tools out there if you have an online business. This is particularly true if you have a product-based business. If we know that people by from people then Facebook Live allows us to sell products virtually face-to-face.
The new changes on Etsy have lead to a many sellers questioning if they can build their audience on a stand alone website. There are many reasons for having an Etsy store, especially when you are starting out in business and it might be a hobby that you don't want to invest too much time or money into. However, if you are serious about your business (even if it is your side-business), you need to ensure that the only person it relies upon to thrive is YOU and not another platform.
I’m working with the wonderful Mums In Business Association to set up networking meetings for women who own or are thinking about starting their own business in Worcestershire, UK. These events are something which I’ve been planning for a while but with a house move and the Summer between me and the big dream, it was perfect timing to launch them with a much larger networking business.
You’ve got a to-do list curling around the kitchen floor, the breakfast pots to wash, you’re kids haven’t seen a stain-free school jumper since Monday and your work day has been filled with interruptions. Sometimes, getting it all done between 9am and 2pm isn’t just unachievable, it is completely impossible.
There are some things that we need to do every day in our business to get the work done. That might be replying to emails, sending reports on a regular basis, posting goods, or making many cups of tea.
When it comes to starting a new business one of the first things you will want to do is write your business plan. There's lots of advice online about what to put in a business plan, how it should be laid out and what your financial projections will be. This is great if you are writing your business plan in order to approach a bank and ask for a business loan.
How big is big? Is 500 people a big list? How about 5000? Or even 50,000? Many people will talk about growing your list, getting the biggest audience possible because it is a numbers game. And while growing your list is important because it gives your brand exposure, it isn’t everything.
Newsletters are great for every type of business. They put you directly in your potential customer’s inbox because they asked you to be there. They actively opted-in to you telling them about the great things you are doing and you can see which of them are opening your emails and clicking through to your content. This is why newsletters are big. But you need to be using your mailing list to be able to get the best out of it.
Dream businesses are meant to be things of dreams, right? Things for the people who are financially able, have funding or investment. Not for the ordinary folks with kids and bills to pay.
I seriously wish I’d had the impetus to do what I did in a few months of this year a long time ago because I cannot imagine what I could have done with the time and lack of responsibility freely available to me then.