Job titles are something I have always struggled with and as I’ve become freelance, the situation hasn’t improved much.
Way back when I was working at a record label, I was hired as the assistant to the MD. After a few months my job became one of knowing how the whole label ran so that should anyone go on holiday or to a festival and never return, (yep one staff member did that,) then there was me to do their job.
Creating content can be a bit of a bore, especially when you don’t have time to do it. But being short of time is no excuse to let your content strategy fall of a cliff. Here are 5 ways you can get on top of your content when you’re short on time.
You’ve just spent hours crafting the most amazing piece of content that you’ve ever produced. You mapped out what problem you were solving and for whom, you’ve created an instructional video, easy to read copy and broken everything down into bitesized chunks.
You’ve even carefully researched the search terms, key words and given thought to your local audience. You’ve set up your metadata, considered your layouts and tags. I mean, this should be some award-winning winning blog post it’s that good and that’s before we even talk about the images and directorial nuances of the film attached.
This week I’ve completed two SEO audits for clients. Both audits brought up some surprising insights into how these businesses could improve their SEO. These clients were as different as can be: one a major, national publisher and the other a boutique e-commerce store.
On the face of it you’re doing all the right things with your website to be found by your ideal customers. You’ve researched your keywords, check your search terms and analysed your headlines. You’ve spent HOURS carefully crafting metadata for all of your products and posts. Yet all of your hard work and effort isn’t resulting in sales.
Are you running out of content ideas for your keywords? Or have you used your keywords and search terms so much they are starting to feel overused?
Ensuring your content is reaching your audience is key, especially when 95% of people searching Google only look as far as the first page of results. Moreover, that people are likely to search in their local area first for products and services means you really need to be ranking in those local search terms.
Are you tired and feeling overwhelmed by all the stuff you need to do to run your business? Do you feel like your social media is patchy at best because there are simply not enough hours in the day? Admin gets pushed to the bottom of the list and your inbox is out of control?
Remember when Inbox Zero was a thing? How we used to spend all of our time cleaning out our inboxes so we could see the shiny brilliant whiteness of its emptiness? What fools we were.
Inbox Infinity seems like the right title for what happens to most of us. And just like replying to every single email that comes in is counter-intuitive to clearing any emails, adding to our to-do lists is counter intuitive to actually being your most productive in the day.
There is never going to be any more time, never a magical moment where you can relax into doing things and it seem easy, that there is not a whole load of other stuff sat there waiting for you. Accept that now.
I’ve just had a phone call with a client. It is a familiar discussion: she can do all the things for her own clients but seemingly not for her own business where it matters the most.
We can all find this to be true. That it is easier to get it right for others when we are being paid to get it right but cut the corners for ourselves because it can seem overwhelming. We know what we need to do but just not where to start or what to prioritise first.